Transforming a luxury bottle into a data & VIP engine
Mr. & Mrs. Bourbon
COMPANY
Top Tier Authentics
ROLE
Product Designer
What I solved
The premium spirits market loses $4.6B annually to counterfeits. The moment a bottle left the store, the brand lost the customer.
The strategy
I led research focused on two key personas:
The Connoisseur
Values provenance and authenticity
The Brand Owner
Needs customer data and retention
The solution combined Web3 security with luxury-grade storytelling UX.
Understanding the modern whiskey enthusiast
Mapped motivations, trust barriers, and purchase rituals to design an experience that feels premium - not promotional.
Aligning brand heritage with digital touchpoints
Identified where producers lose customer connection - and how a digital COA could restore ownership, data, and trust.
Translating research into a premium experience system
Defined content structure, visual direction, and benefit layers for a brand-specific digital experience built on authenticity.
The Experience
Designed a custom, brand-specific experience layer for the existing Digital Certificate of Authenticity - tailored exclusively for Mr. & Mrs. Bourbon.
Dedicated ownership page with premium storytelling
Exclusive brand sections
