Designing live events as interactive journeys for millions of fans worldwide
The Experience Engine
The Experience Engine
COMPANY
Top Tier Authentics
ROLE
Product Designer
The challenge
Stadiums were full. Attention was high. Loyalty was not. We needed to transform short fan moments into experiences that people actually wanted to return to - even after the event was over.
The experience had to:
• work instantly
• require zero onboarding
• feel emotional, not technical
The experience had to:
• work instantly
• require zero onboarding
• feel emotional, not technical
The approach
I designed the experience from story first, not UI.
Created hand-drawn storyboards to shape intuitive, human journeys
I designed a Phygital Fan Identity Profile - a persistent digital layer that connects every physical interaction to long-term value.
Authentication became the entry point to a curated brand experience, rather than a purely technical verification step.
The approach
I designed the experience from story first, not UI.
Created hand-drawn storyboards to shape intuitive, human journeys
I designed a Phygital Fan Identity Profile - a persistent digital layer that connects every physical interaction to long-term value.
Authentication became the entry point to a curated brand experience, rather than a purely technical verification step.
UTILITY LAYER
Integrated rewards directly into Apple Wallet, Google Wallet turning digital collectibles into functional passes - no apps, no friction.
IMPACT
150,000+Digital badges claimed
Gamification transformed the experience, boosting engagement metrics by 300%.
Deployed via enterprise partner ecosystems serving audiences of global brands.
Live events move fast, but meaningful fan experiences stay longer. This work transformed fleeting moments into lasting value - where every scan unlocked emotion, rewards, and a sense of belonging.
Designing for engagement at this scale was both a creative and strategic challenge.
Thanks for reading!
Glad we could cross paths.
I hope it left you with a bit of curiosity and inspiration.
