Engineering a Trust & Experience Platform at Global Scale
The Global Phygital Standard
COMPANY
Top Tier Authentics
ROLE
Product Designer
What i built
A cross-platform Phygital infrastructure securing $50M+ in digital assets, powering authentication and VIP fan experiences for global partners - delivered via Top Tier Authentics.
This project evolved from a simple verification tool into a multi-vertical platform.
Why it mattered
The real problem wasn’t counterfeits. It was fragmentation.
Brands relied on disconnected tools - creating broken experiences for users and operational complexity for enterprises.
What worked for users didn’t work for brands. And what worked for brands didn’t work at scale.
THE GOAL
Design a system as intuitive as a social story - but backed by blockchain-grade trust.
The system
I designed a single core interaction (Scan → Claim → Own) that powers the entire ecosystem
Product Authentication
VIP access & benefits
Event experiences
Loyalty & Digital Collectibles
To scale without UX chaos, I introduced 3D Islands - a modular UI system separating business verticals (Auth, Events, Ticketing, Loyalty, IP) while preserving a single brand DNA.
Built a Living Design System
Reduced design-to-development handoff by 40%
Designed a Super Admin platform managing 1M+ digital assets with real-time analytics
IMPACT
< 3 seconds from physical tap to verified digital twin
